Interview with Chad Turner

I had the chance to talk with Chad Turner, an entrepreneur hustling to develop brands on Instagram and Twitter. His comments were very insightful; in fact, I provided my 5-BIG takeaways from this talk down below. You can find him at @whiteridernow on Twitter!

What is your business, and how did you identify your business idea?

My business is a social media marketing company that manages Instagram and twitter brands for targeted growth. I identified my idea after a few other affiliate companies I was marketing went out of business. I realized I should do my own thing and I had unique skills in this area from years of marketing on social media.

After identifying your business idea, what steps did you take to figure out if it was an idea worth pursuing?

I Did test marketing, and the demand was high. I also had highest retention of any other products or services I have marketed in the past by far.

What is the most important trait of a successful entrepreneur, and can it be developed over time?

The most important trait is cultivating the right mindset to be able to take daily, consistent, and flexible action toward the goal.

What is the largest source of stress from operating your venture?

As far as I can see when you enjoy what you do the only place for stress would be feeling like you don’t have enough resources, or not giving yourself the gift of time.

Has entrepreneurship developed a sense of purpose in your life? If so, can you describe how?

Yes, entrepreneurship has developed a sense of purpose in my life from being able to rise every time you fall. To be able to get through each obstacle without loss of enthusiasm. It’s an amazing journey, but isn’t all sunshine and rainbows. This quote from the Lord of The Rings came to mind and seems to be a good summary of my experience so far. “It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.”

My BIG-5 Takeaways from this interview:

  1. Prior experience may unlock a unique business opportunity.
  2. Validate your idea with market data instead of pursuing blindly.
  3. To succeed in entrepreneurship, mindset matters!
  4. Your venture will consume your life, if you let it!
  5. Watch LoTR for awesome entrepreneurial quotes!

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